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Cause-Related Marketing/Gifts That Give

First Candle does not endorse products, however, we do offer one program that may help position your company (and, therefore, its product) as supportive of the fight to help all infants survive and thrive.  

Consumers are focused more than ever on getting the most from their purchasing power – associating your company with the nation’s leading charity in the field of infant health and survival will earn your company the reputation of “doing good things for a good cause.”

Join our Gifts That Give program today and list your product in the First Candle Mall.  Simply designate a percentage of your company’s/product’s sales to support our efforts.  In return, you will be listed on the First Candle Mall page of our website, along with these additional benefits:

• We encourage you to let consumers know that “A percentage of this purchase will be donated to First Candle to help babies survive and thrive” on all of your promotional and marketing materials, as well as your packaging.
  
  
• You can use the First Candle Gifts That Give logo on your packaging, promotional, advertising and other communications materials to let consumers know of your company’s commitment.
  
  
• First Candle will issue a press release to national media outlets and include a 2-week listing on our home page to announce your participation as a Gifts That Give partner.
  
  
• First Candle will recognize your commitment and support in our Annual Report.